Burger King issues Cease & Desist order via Twitter
Apparently the Burger King isn’t too happy about Twitter user @whoppervirgins making fun of his recent controversial Whopper Virgins campaign. The King sent a cease & desist order via his Twitter account to stop the user from updating.
The ad campaign, created by long-time BK ad agency Crispin Porter + Bogusky, wraps around a mockumentary where a film crew travels to the most remote regions of the world to find cultures that have never tasted a hamburger. The crew’s goal is to find the last source of an honest taste test between Whoppers and Big Macs, from tribes in Northern Thailand, Greenland and a village somewhere in Eastern Europe. Many people found it a bit unbelievable and even offensive.
Perhaps user @whoppervirgins felt the same way when he/she created the account, documenting his/her new addiction to the Burger King Whopper. Apparently the cease & desist order hasn’t phased the user – he/she is still updating as of today. I wish I’d thought of that – I’d be planning a month-long narrative by a Greenlandic seal-eating tribe member right now. Oh the fun times I would have.
Twitter’s terms & conditions allow people to make accounts named after others (like celebrities) only in the case of parody. Google CEO Sergey Brin, Steve Jobs, Condi Rice, Chuck Norris, Darth Vader and dozens of others are parodied on Twitter. I’m a big fan of Cobra Commander myself. A few celebrities actually responded to the parodies by making their own accounts. @the_real_shaq is a recent example. I added him immediately, so I could get all the updates where he quotes himself using horrible spelling and grammar.
@whoppervirgins is obviously such a parody, and although that alone doesn’t give the user legal protections, the Burger King doesn’t have much of a case here. Maybe instead of throwing their lawyers at Twitter users, they should refrain from buying Crispin Porter’s wacky and possibly offensive ideas next time around.
