New York Times Capsule: State of the World in full-page ads
The day after the inauguration I made sure to pick up the New York Times at a nearest Starbucks and check out the coverage. The January 21st issue had a 28-page special inauguration section, filled with 2-page spread photos of the event and articles about everything from Ted Kennedy’s luncheon collapse to the first lady’s inauguration ball dress. The most telling part I found of the issue, however, was the full-page ads playing off the inauguration publicity.
The NYT is a popular platform for corporations to make big announcements with full-page advertising, but we rarely get an opportunity to see so many issues addressed in the same issue. The last example was probably 9/11, and before that, who knows. The Bush administration certainly didn’t have such high approval ratings coming into office after the Florida recount debacle, so I doubt the advertisers were out in as full of force as they were this January 21st.
So it seems appropriate that the Times would serve as a great time capsule for capturing the state of the world’s affairs in a single issue of full-page ads alone. It appears we can learn a little something about everything the recession will bring. Some examples are blatantly direct, others simply hint at the world’s economic and social problems. See the full set of ads after the jump. Read more »
